Zen Botanica

BRIEF
Zen Botanica, a sub-brand of Vital Balance Acupuncture, aimed to introduce a new line of services focused on online herbal remedies consultation. The goal was to create a cohesive brand identity, establish an engaging web presence, and set up an e-commerce platform to facilitate online consultations and product sales. The challenge was to ensure that Zen Botanica’s new offering seamlessly integrated with the parent brand while appealing to a digital-first audience.

WHAT WE DID
- Brand & Logo Design: Crafted a fresh, modern logo and visual identity that embodied Zen Botanica’s commitment to natural healing and wellness, setting it apart while maintaining harmony with the Vital Balance brand.
- Website & E-Commerce Setup: Designed and built a user-friendly website with e-commerce functionality, enabling clients to easily book online consultations and purchase herbal remedies.
- SEO & Content Integration: Implemented SEO best practices and integrated educational content to improve organic visibility, driving traffic to the new service.
- User Experience (UX) Optimization: Created a seamless, intuitive user experience that made it easy for clients to navigate the website, book consultations, and purchase products.

RESULT
The revamped branding and website launch resulted in a 50% increase in online engagement, with the e-commerce platform driving a 35% boost in consultations and product sales within the first three months. Zen Botanica’s new brand identity resonated with both existing and new customers, establishing the company as a trusted provider of holistic health solutions. The streamlined e-commerce functionality allowed clients to access herbal remedies conveniently, contributing to improved customer satisfaction and loyalty.

https://zenbotanica.co/