ELYSIAN

BRIEF
Esprit sought a comprehensive brand refresh to enhance its online and offline presence. The primary goal was to modernize its digital platforms and ensure cohesive brand communication across all customer touchpoints, from e-commerce to social media, marketing emails, and physical product representations like hangtags and labels. Esprit aimed to create a seamless brand experience that would boost customer engagement and elevate its identity in the competitive fashion market.


WHAT WE DID
- E-Commerce Redesign: Revamped homepage, category pages, and product detail pages for a more user-friendly and visually appealing online shopping experience.
- Marketing Emails: Created modular email templates and design guidelines for cohesive and flexible brand communication.
- Social Media Strategy: Developed new grid and story formats to enhance engagement and consistency across social platforms.
- Hangtags and Labels: Redesigned product hangtags and labels to align with the refreshed brand identity.
- Design Applications: Applied the updated Esprit aesthetic to packaging and activations, ensuring a seamless brand experience across all touchpoints.